Sorelle & Co. A New Vegan Gluten Free and Nutfree Bakery in Vaughan

Just north of Steeles and west of Yonge Street is a beautiful new bakery called Sorelle & Co in Vaughan. It was started by a mom with 5 daughters with food allergies – you can read the story on their website, but I loved the little mural on the wall on the main floor depicting what I imagine is the family. They have a lovely variety of baked goods, including breads, donuts, cakes, tarts, macaroons, and more, drinks like coffee, tea, and smoothies, and more substantial eating options like soups, salads, and sandwiches. You can find a menu of their full offerings by the cash register (or check out their website), but when we walked in we saw the bakery case and started ordering (and planned to take more with us later.) The interior is unique, with a colour scheme of teal, gold, white, and silver, with plump chairs to sit on (and regular chairs), and several tables. It’s located in a historical building (formerly Carrville Post Office & General Store built by Thomas Cook in 1845.) I can’t get over the polished brand strategy of this place. Everything overlaps and is connected in some way from interior, to packaging, to website, to social media. I had been invited to their media pre-launch event a few weeks ago, but I realized I had no idea how to get anywhere effectively with the Sapling beyond my small TTC comfort zone – but we’re learning and getting betterat it. We went up the…

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